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MOBILE COMMERCE IN Q1: U.S. retail sales via smartphones were up 101% in the first quarter over the same time last year, according Unbound Commerce, which provides commerce solutions to 350 retailers. Store websites also saw a 37% increase in page views coming from smartphones and conversions rates were up too. Unbound's CEO Wilson Kerr said retailers made significant improvements to their mobile sites over the last year, such as reducing load times, adding product sliders to feature items more prominently, and using slide-out windows to reduce clutter without sacrificing navigational features. (Unbound Commerce, Internet Retailer)



However, consumers still tend to use smartphones for researching products, while tablets and PCs are the preferred devices for e-commerce purchases, according to a newly released survey from Digitas that we featured on BI Intelligence yesterday. The findings indicate that retailers should make slight alterations to their mobile apps depending on the device. For example, call-to-actions for making a purchase, such as "Buy" could be scaled larger on tablets, but call-to-actions for researching products such as "Product Ratings" could be scaled larger on smartphones. (Digitas, BI Intelligence)



Meanwhile, the first confirmed reports of Heartbleed attacks have landed, from the Canada Revenue Agency, and a UK parenting website. “Based on our analysis to date, Social Insurance Numbers (SIN) of approximately 900 taxpayers were removed from CRA systems by someone exploiting the Heartbleed vulnerability,” the Canadian tax agency said in a statement. Site administrators of Britain’s Mumsnet were advised by hackers that their user accounts had been compromised.

 
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